UMIGO is an innovative transmedia world of invention designed to engage children ages 5 -8 in the exploration of mathematical ideas and concepts in fun and engaging ways. Along with a cool and quirky cast of characters named Bit, Dizzy & Bean, children navigate the world of UMIGO through an interactive website, mobile apps, music videos, print and e-books, and board games. UMIGO brings to kids’ attention to real-world math examples through constructivist play, which is the process of learning through interaction. This project is funded by the U.S. Department of Education through a Ready to Learn Grant. Nena Media acted as marketing liason between the various grant partners-WTTW Chicago, Michael Cohen Group, UMIGO Outreach and DHX Media (the animation and creative house.)
Nena Media was asked to help market this new brand through social media and identify inexpensive but effect co-marketing opportunities with other organizations. Nena Media created the FB Fanpage, maintained a Twitter feed and developed multiple versions of the UMIGO Youtube channel to showcase the series of highly entertaining and original music videos. As part of the team, Nena Media brainstormed and created strategic presentations about how to promote UMIGO through DHX Media’s multiple children’s properties.
Here are some of our favorite videos but be sure to check out the channel!