Nena Media started working with Paramount Digital Entertainment in 2010 to review their film and TV library for projects that would appeal to girls, women and family. As executive producers, Nena Media created the mobile game CLUELESS based on the hit film and hired top game company Utinni Games. Clueless was chosen by iTunes for a Featured Games spot in 2011 for over two weeks.
While completing Clueless, Paramount Digital asked Nena Media to executive produce a completely new type of game based on the Hollywood Insider Blog-Deadline Hollywood. This social game would allow players to create their claw and scratch their way through a simulation of Hollywood to ultimately become powerful media moguls. This completely innovate game would rely on real-time data such as weekly box office revenue and Deadline Hollywood announcements to constantly change the playing field of the game. For example, should an independent film become a breakout hit, all players currently creating Independent Films in the game would receive a windfall of in-game revenue. Nena Media worked with game developer Liquid Entertainment for two years to bring this new experience to Facebook. Looking to establish a realistic yet humorous tone, we worked with screenwriter Bruce Feirstein (Tomorrow Never Dies) and poet and humorist Pam Russell on creating over 1000 pieces of in-game text. As executive producers, Nena Media managed the relationship between Paramount Digital, Liquid Entertainment, Penske Media and the business journalist Nikki Finke on a regular basis. This little social game was a true Hollywood event!