Nena Media

creating the new play experience

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Connecting the Dots – Transmedia and Girls

May 9, 2014 By Jan Bozarth

TransmediaBy now you should have heard of the term “transmedia”, the definition of which seems to vary from industry to industry.  For us, the veteran girl experience designers at Nena Media, transmedia is telling stories across forms, each form making up an essential but different part of the whole story. We are form agnostic as those are sure to change with time and technology. Today the challenge is covering an ever-widening array of forms and doing it all simultaneously. These forms, like social media, fashion, books, music, games and movies are at the heart of where girls hangout.   Any way you define it, we know that building brands for girls means stories must have meaning in their lives beyond the screen and be able to seamlessly move into multiple experiences that feel natural and authentic, not stretched or plastic. It’s like connecting the dots in a four dimensional story matrix. A story can be  defined as the fairytale or it can be the backstory of the person telling it. It’s the Teller and the Tale. Both are relevant to our audience.  Whether playing or dreaming, girls love the who-what-when-where because they aspire to be all that and more.  Modern storytellers often find themselves needing to weave together reality and fantasy while keeping an audience willing to go either way. While transmedia storytellers must work in multiple dimensions compelling their audiences to re-engage for each part, if done right, transmedia stories can end up like good friends: always there for you, in different ways, and just in time.

 

Filed Under: Featured Posts, News Tagged With: digital playspace, experiences, girls, Girls and technology, jan bozarth, media, nena media, stories, storytelling, transmedia

Fashion technology

November 12, 2013 By Jesyca Durchin Schnepp

We question why there haven’t more advances in wearable tech now that the elements are so inexpensive and accessible.  Check out how the sensors are used here and the small micro-processor the designer Michelle Wu uses.  It is amazing to see how she taught herself via youtube how to make the dress.  At Nena Media, we’ve been talking about 3D printing with conductive ink and how that would work to add electricity to our toy designs.  Imagine if you could print a lamp and be able to add a little light bulb?

Filed Under: Uncategorized Tagged With: Girls and technology, Little Boots, nena media, wearable tech

A Toy Factory in Your Home! Ready for 3D printing?

October 30, 2013 By Jesyca Durchin Schnepp

Watch our Digital Dollhouse video featuring girls creating their own dollhouse furniture. 3D printing is becoming a consumer reality.  Nena Media, however, believes that 3D printing will only catch on outside of the business sector if consumers can see the value of printing items in a natural context.  What better context then in the capricious world of toys where a girl may want to create a doll chair one day and a pair of shoes the next?

As the price of printers become more attractive and the hardware becomes more user friendly, 3D printing will no longer just appeal to the “makers” and “hobbyist” set.   We want to focus on creating a clear front-facing product where consumers can play with an item digitally, make a decision to either print or order the item, and then continue to play.  Rather than making items for existing 3D model catalogs, we see 3D printing as part of our play experience combining the instant gratification of online gaming with the physicality of real world toys.

Filed Under: News Tagged With: 3D printing, Cube, digital dollhouse, dollhouse, dollhouse furniture, Girls and technology, nena media

We are Makers, Marketers and More

October 18, 2013 By Jesyca Durchin Schnepp

girlwithcardboard-crop1 Play is an essential part of life. We help companies develop, test and produce ideas for all types of consumer products, services and special events.  We’re here to help, whether it’s getting your project started, giving it a mid-production boost or creating innovative ways to market your ideas.

 

Filed Under: Front Page Tagged With: girl games, girl tech, girl technology, girls, nena media, tech designers, women in technology

We Design, Plan, and Build

October 18, 2013 By Jesyca Durchin Schnepp

kidsbuildingrobot-crop1Nena Media is a company of digital media professionals who provide à la carte services ranging from a one-day brainstorming session to concept to launch. Our expertise includes product development, brand strategy, consumer insight, software production, sound design and product testing. We can help you augment your team or create a dedicated team just for you.

Filed Under: Front Page Tagged With: brainstorming, concept development, consultants, designers, nena media, producing

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