Nena Media

creating the new play experience

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    • Jesyca Durchin Schnepp
    • Jan Bozarth
    • Amy McPoland
    • Stephanie Striegel
    • Nancy Berman
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Marketing

Forecasting and Backcasting

Forecasting  imagines the world 5, 10 or even 20 years from now, and identifies the crucial products and services that will exist at that time. Backcasting takes that futuristic idea, studies the trends and determines the technologies and products that need to happen to make that idea successful. Time machine rides included, of course

Consumer insight and marketing strategy/planning

We partner with you to gain consumer insight and insure that your product meets your target audience’s expectations. Our experience in the digital market enables us to offer both full service and à la carte marketing strategy and planning.

Creating and managing social networks

Need to grow your fan base? Looking to engage your Facebook page? Don’t have time to create a stunning Pinterest page or keep your Twitter feed up to date? Perhaps you need a kicking Youtube channel with all the right tags. We have helped everyone from educational companies to hair salons grow their communities and keep them thriving and engaged.

  • Facebook
  • Twitter
  • Pinterest
  • YouTube

News

Sandbox Summit

Last week I lucky enough to be asked to do a workshop on the connection between Play, Tech and story at the 2015 Sandbox Summit.  This event generally takes place on the east coast with MIT as the educational partner.  … [ Read More... ]

Please, DON’T Google Girls and VR

I've been doing some research on next generation virtual reality games and started looking at what is being created with brands-especially ones that might prove interesting to girls.  Big mistake...."vr" and "girl" … [ Read More... ]

The Power of Pink

Girls love pink and boys like blue. Right? Is it biology or culture? In the early 20th century, an industry magazine wrote that "pink is for the boys ... being a more decided and stronger color. Delicate blue was for … [ Read More... ]

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