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Amy McPoland

AmyBlueShirt2Amy has over 15 years of expertise in consumer marketing, product management, brand strategy and interactive content development. She has focused on entertainment brands, working with leading companies such as Mattel, Discovery Kids, MaMaMedia, Viacom, Scholastic and Jim Henson Productions.  Having pioneered interactive games for notable brands (Nickelodeon, MTV, Barbie), her passion and proficiency is interactive play on emerging platforms, blending technology with play to create engaging brand experiences. Amy’s most recent roles include heading up Marketing & Product Management for a video game company and an award-winning publisher of PC, online and downloadable (Nancy Drew) games for tween/teen girls.

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News

Sandbox Summit

Last week I lucky enough to be asked to do a workshop on the connection between Play, Tech and story at the 2015 Sandbox Summit.  This event generally takes place on the east coast with MIT as the educational partner.  … [ Read More... ]

Please, DON’T Google Girls and VR

I've been doing some research on next generation virtual reality games and started looking at what is being created with brands-especially ones that might prove interesting to girls.  Big mistake...."vr" and "girl" … [ Read More... ]

The Power of Pink

Girls love pink and boys like blue. Right? Is it biology or culture? In the early 20th century, an industry magazine wrote that "pink is for the boys ... being a more decided and stronger color. Delicate blue was for … [ Read More... ]

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