Amy has over 15 years of expertise in consumer marketing, product management, brand strategy and interactive content development. She has focused on entertainment brands, working with leading companies such as Mattel, Discovery Kids, MaMaMedia, Viacom, Scholastic and Jim Henson Productions. Having pioneered interactive games for notable brands (Nickelodeon, MTV, Barbie), her passion and proficiency is interactive play on emerging platforms, blending technology with play to create engaging brand experiences. Amy’s most recent roles include heading up Marketing & Product Management for a video game company and an award-winning publisher of PC, online and downloadable (Nancy Drew) games for tween/teen girls.