Nena Media

creating the new play experience

  • home
  • about
    • Jesyca Durchin Schnepp
    • Jan Bozarth
    • Amy McPoland
    • Stephanie Striegel
    • Nancy Berman
  • services
    • Creative Development
    • Production/Post Production
    • Marketing
    • Technology Research and Development
  • clients
  • projects
    • Featured Projects
      • Disney
      • Mattel
      • All Star Cheer Squad
      • UMIGO
      • Digital Playspace
    • Feature Film, Television and Media Credits
  • news
  • contact

Digital Playspace

Digital PlaySpace

For the last 13 years, Jesyca Durchin and the team at Nena Media have worked to create a safe online world for girls at Digital Dollhouse.  Digital Dollhouse was born from an idea that girls and women would enjoy having a gorgeous, realistic dollhouse at their fingertips that could instantly be decorated and re-decorated.  Funded by angel investor Tamares in 2007, the team set out to create a unique experience mimicking the natural way people play with and enjoy dollhouses.   Working out of genuine Victorian in the historic Los Angeles neighborhood, Angelino Heights, Nena Media (creative arm of Digital Playspace)  coordinated the efforts of artists, programmers and testers world-wide to launch in November of 2008.  In 2009  Mattel Digital Network featured Digital Dollhouse and the results were stunning with enormous appeal to girls and moms.

But soon it became clear that Digital Dollhouse had another passionate audience-anyone who loves interior design.  Moms and their friends began creating their own dollhouses and sharing them on a new network-Facebook.  Digital Playspace made a massive pivot and created a different product from all that was learned from Digital Dollhouse.  This product would be more social, establishing a strong community who could chat and share as they were creating.  Dreamhouse Designer was developed for women who wanted a relaxing, creative experience free from the demands of more high energy social games. New features, including the ability to add textures from any image to special 3D models and pull import items from all over the intenet, allowed players to create their own library of content.   Dreamhouse Designer has been referred to as “a gamefied Pinterest” and continues to attract new fans every day.

  • Facebook
  • Twitter
  • Pinterest
  • YouTube

News

Sandbox Summit

Last week I lucky enough to be asked to do a workshop on the connection between Play, Tech and story at the 2015 Sandbox Summit.  This event generally takes place on the east coast with MIT as the educational partner.  … [ Read More... ]

Please, DON’T Google Girls and VR

I've been doing some research on next generation virtual reality games and started looking at what is being created with brands-especially ones that might prove interesting to girls.  Big mistake...."vr" and "girl" … [ Read More... ]

The Power of Pink

Girls love pink and boys like blue. Right? Is it biology or culture? In the early 20th century, an industry magazine wrote that "pink is for the boys ... being a more decided and stronger color. Delicate blue was for … [ Read More... ]

more news

Copyright © 2023 Nena Media · Web design & development by Thought Nozzle · Log in