For the last 13 years, Jesyca Durchin and the team at Nena Media have worked to create a safe online world for girls at Digital Dollhouse. Digital Dollhouse was born from an idea that girls and women would enjoy having a gorgeous, realistic dollhouse at their fingertips that could instantly be decorated and re-decorated. Funded by angel investor Tamares in 2007, the team set out to create a unique experience mimicking the natural way people play with and enjoy dollhouses. Working out of genuine Victorian in the historic Los Angeles neighborhood, Angelino Heights, Nena Media (creative arm of Digital Playspace) coordinated the efforts of artists, programmers and testers world-wide to launch in November of 2008. In 2009 Mattel Digital Network featured Digital Dollhouse and the results were stunning with enormous appeal to girls and moms.
But soon it became clear that Digital Dollhouse had another passionate audience-anyone who loves interior design. Moms and their friends began creating their own dollhouses and sharing them on a new network-Facebook. Digital Playspace made a massive pivot and created a different product from all that was learned from Digital Dollhouse. This product would be more social, establishing a strong community who could chat and share as they were creating. Dreamhouse Designer was developed for women who wanted a relaxing, creative experience free from the demands of more high energy social games. New features, including the ability to add textures from any image to special 3D models and pull import items from all over the intenet, allowed players to create their own library of content. Dreamhouse Designer has been referred to as “a gamefied Pinterest” and continues to attract new fans every day.