Nena Media

creating the new play experience

A Toy Factory in Your Home! Ready for 3D printing?

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Watch our Digital Dollhouse video featuring girls creating their own dollhouse furniture. 3D printing is becoming a consumer reality.  Nena Media, however, believes that 3D printing will only catch on outside of the business sector if consumers can see the value of printing items in a natural context.  What better context then in the capricious world of toys where a girl may want to create a doll chair one day and a pair of shoes the next?

As the price of printers become more attractive and the hardware becomes more user friendly, 3D printing will no longer just appeal to the “makers” and “hobbyist” set.   We want to focus on creating a clear front-facing product where consumers can play with an item digitally, make a decision to either print or order the item, and then continue to play.  Rather than making items for existing 3D model catalogs, we see 3D printing as part of our play experience combining the instant gratification of online gaming with the physicality of real world toys.

Women Entrepreneurs Going after the Dream

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designhergalJesyca Durchin, creator of Digital Playspace and Dreamhouse Designer, and Dawn Espinoza, owner of Design-Her Gals, believe in the business of publishing creativity tools for women online.  Design-Her Gals enables everyone to create an avatar by selecting from hundreds of different outfits, hairstyles, body types and more.  This decidedly modern (and grown-up) site of digital paper dolls is extremely popular, and along with the fashion activities, Designer-Her Gals offers members the opportunity to personalize high-quality stationery and other items featuring their “Gal.”

Design-Her Gal was recently featured on ABC-TV’s show Live, Love, Laugh Today with Linda Cooper and Susie McAuley.

Dreamhouse Designer offers a similar interactive digital design experience but focuses on the creation of environments–“Dreamhouses”–where designers can express their creativity by decorating 3D rooms with furniture and accessories from the sitem and by adding images from all over the web through a proprietary tool. Dreamhouse Designer has been compared to a “gamefied pinterest.”

At the heart of both projects is a commitment to creating and nurturing an online community that loves to express themselves and support others in their creative endeavors. Like so many female entrepreneurs, Dawn and Jesyca immediately discovered ways that they could make the two sites work together to increase their traffic, generate more interest and support both communities.

Starting October 25, Dreamhouse Designer will host a “Dream Office” design competition that invites all designers to create a Design-Her Gal avatar and import it into their dream office through the Dreamhouse Designer app. Four winners will be selected by the Design-Her Gals staff and a $150 gift certificate will be given to the Grand Prize winner. Throughout the ten-day contest, which ends at midnight on November 3rd, Dawn and Jesyca will be creating avatars of themselves and their team members who will talk about their dream projects, what it means to start a business and why it’s important to follow your dreams.

We are Makers, Marketers and More

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girlwithcardboard-crop1 Play is an essential part of life. We help companies develop, test and produce ideas for all types of consumer products, services and special events.  We’re here to help, whether it’s getting your project started, giving it a mid-production boost or creating innovative ways to market your ideas.