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creating the new play experience

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Work: UMiGO

October 31, 2013 By Nenamedia Admin

Filed Under: Slider

Work: All Star Cheer Squad

October 31, 2013 By Nenamedia Admin

Filed Under: Slider

A Toy Factory in Your Home! Ready for 3D printing?

October 30, 2013 By Jesyca Durchin Schnepp

Watch our Digital Dollhouse video featuring girls creating their own dollhouse furniture. 3D printing is becoming a consumer reality.  Nena Media, however, believes that 3D printing will only catch on outside of the business sector if consumers can see the value of printing items in a natural context.  What better context then in the capricious world of toys where a girl may want to create a doll chair one day and a pair of shoes the next?

As the price of printers become more attractive and the hardware becomes more user friendly, 3D printing will no longer just appeal to the “makers” and “hobbyist” set.   We want to focus on creating a clear front-facing product where consumers can play with an item digitally, make a decision to either print or order the item, and then continue to play.  Rather than making items for existing 3D model catalogs, we see 3D printing as part of our play experience combining the instant gratification of online gaming with the physicality of real world toys.

Filed Under: News Tagged With: 3D printing, Cube, digital dollhouse, dollhouse, dollhouse furniture, Girls and technology, nena media

Women Entrepreneurs Going after the Dream

October 25, 2013 By Jesyca Durchin Schnepp

designhergalJesyca Durchin, creator of Digital Playspace and Dreamhouse Designer, and Dawn Espinoza, owner of Design-Her Gals, believe in the business of publishing creativity tools for women online.  Design-Her Gals enables everyone to create an avatar by selecting from hundreds of different outfits, hairstyles, body types and more.  This decidedly modern (and grown-up) site of digital paper dolls is extremely popular, and along with the fashion activities, Designer-Her Gals offers members the opportunity to personalize high-quality stationery and other items featuring their “Gal.”

Design-Her Gal was recently featured on ABC-TV’s show Live, Love, Laugh Today with Linda Cooper and Susie McAuley.

Dreamhouse Designer offers a similar interactive digital design experience but focuses on the creation of environments–“Dreamhouses”–where designers can express their creativity by decorating 3D rooms with furniture and accessories from the sitem and by adding images from all over the web through a proprietary tool. Dreamhouse Designer has been compared to a “gamefied pinterest.”

At the heart of both projects is a commitment to creating and nurturing an online community that loves to express themselves and support others in their creative endeavors. Like so many female entrepreneurs, Dawn and Jesyca immediately discovered ways that they could make the two sites work together to increase their traffic, generate more interest and support both communities.

Starting October 25, Dreamhouse Designer will host a “Dream Office” design competition that invites all designers to create a Design-Her Gal avatar and import it into their dream office through the Dreamhouse Designer app. Four winners will be selected by the Design-Her Gals staff and a $150 gift certificate will be given to the Grand Prize winner. Throughout the ten-day contest, which ends at midnight on November 3rd, Dawn and Jesyca will be creating avatars of themselves and their team members who will talk about their dream projects, what it means to start a business and why it’s important to follow your dreams.

Filed Under: News Tagged With: ABC Life Love Laugh Today, avatar, Dawn Espinoza, Design-her Gals, digital playspace, dreamhouse designer, interior design, Linda Cooper, Pinterest, Susie mcAuley, women entrepreneurs

We are Makers, Marketers and More

October 18, 2013 By Jesyca Durchin Schnepp

girlwithcardboard-crop1 Play is an essential part of life. We help companies develop, test and produce ideas for all types of consumer products, services and special events.  We’re here to help, whether it’s getting your project started, giving it a mid-production boost or creating innovative ways to market your ideas.

 

Filed Under: Front Page Tagged With: girl games, girl tech, girl technology, girls, nena media, tech designers, women in technology

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News

Sandbox Summit

Last week I lucky enough to be asked to do a workshop on the connection between Play, Tech and story at the 2015 Sandbox Summit.  This event generally takes place on the east coast with MIT as the educational partner.  … [ Read More... ]

Please, DON’T Google Girls and VR

I've been doing some research on next generation virtual reality games and started looking at what is being created with brands-especially ones that might prove interesting to girls.  Big mistake...."vr" and "girl" … [ Read More... ]

The Power of Pink

Girls love pink and boys like blue. Right? Is it biology or culture? In the early 20th century, an industry magazine wrote that "pink is for the boys ... being a more decided and stronger color. Delicate blue was for … [ Read More... ]

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