Brand Development
Digital Dollhouse
Digital Dollhouse is a creative online experience that gives members the chance to create the virtual home of their dreams. The first in a line of planned online toys, Digital Dollhouse will be presenting The Dream Victorian in September 2008.

Fairy Tales From the Edge
Classic stories energized into a new breed of 3D animated films for children. New legends combine the elegance of fairy tales, the excitement of technology, the exotic soul of today's music, and the exhilaration of movement — entertainment that awakens the extreme hero in all of us!
Objectives:
+ Create an original entertainment brand, appealing to tweens (children 8 and up), combining the best of new technology with old-world storytelling.

Process / Features:
+ Partnered with Jan Bozarth of Blue Arrow Music for creative ideas, original design and music.
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Executed a pitch book of original art and brand ideas.
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Wrote a full story treatment of the first installment "Snow Queen."
+ Created a sixty second animated story and 3D animation with motion capture demonstration.
Fairy Tales from the Edge uses cost-effective advanced 3D technology to tell stories in a new exciting way. We reproduce the essence of movement using Motion Capture to present activities that children like. Imagine the endless possibilities of a young audience being able to experience their dreams of movement in a visceral way.
The winning formula is a current look, with popular music, magical and familiar tales with updated characters, mixed with the realistic movements that children most dream about... dancing, skating, snow boarding, racing, and riding horses...
Cost: Each film is a stand-alone 3D animated film. Budget is dependent on creation for theatrical release or home video/DVD market.
Other media:
Computer games
Wireless games
Original music CDs
Web site — including online
merchandise and community
Results:
Project now available for funding.
Sample budget for the individual title "Snow Queen" available on request.
Contact us for more information...
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Case Studies: Interactive • Film • Brand Development
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