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The Power of Pink

August 12, 2014 By Jan Bozarth

her-pink-things

Girls love pink and boys like blue. Right? Is it biology or culture? In the early 20th century, an industry magazine wrote that “pink is for the boys … being a more decided and stronger color. Delicate blue was for girls.” In the image we show South Korean photographer JeongMee Yoon  presenting exactly how much things have changed today, after baby clothes manufacturers and marketers made the arbitrary choice to assign pink to girls.  On the biological side, a study in gender differences by Hurlbert and Ling, said that  ancient women became attuned to the reds of the ripe berries and other fruits. Women came to focus on the color red (and the rewards associated with it) in order to make their search easier. The doctors say that this would also come in handy for recognizing flushed faces, a sign of illness, among the women’s children. To explain the preference for blue found among both men and women in the study, Hurlbert suggested that to these ancients people, blue signified “good weather” and a “good water source” [source: The Guardian]. A 2003 study suggested that women prefer reds because their eyes are physically attuned to see reds better than other colors. This certainly supports Hurlbert and Ling’s idea of an evolutionary basis for color preferences. But their answer doesn’t encompass all of the data. It wasn’t until the 1920s that Western parents began dressing their children in colors. Before this, children of both sexes most often wore white, and both boys and girls of a young age were outfitted in dresses. Then color assignments among boys and girls evolved in the ’20s but the colors were reversed: pink was for boys and blue for girls. Somewhere in the 1940’s colors flip-flopped to the assignment we recognize today [source: The Guardian]. This lends support to the notion that the color preference between pink and blue comes from culture rather than biology. But times are changing and some parents refuse the color coding of gender roles siting that these stereotypes are limiting to the child.  It will be interesting to see the girls’ clothing and toy aisles in ten to twenty years.

 

Filed Under: News Tagged With: biological, blue, boys, clothing, cultural, gender, girls, pink, toys

DreamTab for Girls and Parents?

June 24, 2014 By Jan Bozarth

NabiDreamTab

The upcoming Nabi DreamTab’s ads show a group of young girls in a treehouse playing with tablets. Some have questioned the treehouse as a metaphor for this generation, but who doesn’t love the  treehouse? Or at least the dream of a treehouse? The new product is a partnership between Dreamworks Animation and Nubu and promises a closed and protected social network for kids. There is also the collaboration feature which I believe will be their strongest suit.  Kids can do animations, draw, and write together through their tablets. But everyone in your closed social network will need to have their own Nabi DreamTab to play!

Filed Under: News Tagged With: closed social network for kids, collaborations, Dreamworks, Nabi DreamTab, Nubu, parents, play, protected social network, toys, treehouse

Princess Leia- Girl Rising

June 11, 2014 By Jan Bozarth

Princess Leia Armed and Sexy
Princess Leia for President

What’s wrong with this picture? Princess Leia, the warrior, is true, but is that all there is? I’ve been a huge  Star Wars fan from the beginning. Princess Leia was important to me in 1977 and she is important  now, but for different reasons. Thirty years ago, she was our ONLY girl hero, our only Princess, our  only cinematic look at the fantasy fiction female, a girl with a gun on a very important mission to save  her world. She was tough and knew what she wanted. She had a look that other girls emulated- she  even started the double side bun thing. She wasn’t fluffy, but she was still pretty. She could fly and program the ship’s computers. She was a Jedi  Knight. Enough said. Now that the newest feature film is set for release by Disney, longtime fans of Leia have come out to be heard. They want more Leia for their daughters and grand daughters, the girls of this generation. Disney has responded  positively, but there is still one more thing. Is it enough to just make action figures of this character? Shouldn’t she have her own show? Don’t we want to know more about this woman in the 21st century? After all, girls are rising and are poised to lead the free world.

 

Filed Under: Featured Posts, News Tagged With: girls, leadership, power, Princess Leia, Star Wars

Let the girls play! The Barbie Project

May 30, 2014 By Jan Bozarth

We are really thinking a lot about Barbie these days! Why is there so much talk? After all she can fly, cook, swim, surf, pretend, work, teach, lead, skate, dress up, design, and so much more. What more do we want from this doll? I say, “let girls play!” It’s OK to be young, free, full of imagination AND to like shoes.

Filed Under: Featured Posts, News Tagged With: Barbie, Dads, experiences, girls, Moms, parents, play, toys

Connecting the Dots – Transmedia and Girls

May 9, 2014 By Jan Bozarth

TransmediaBy now you should have heard of the term “transmedia”, the definition of which seems to vary from industry to industry.  For us, the veteran girl experience designers at Nena Media, transmedia is telling stories across forms, each form making up an essential but different part of the whole story. We are form agnostic as those are sure to change with time and technology. Today the challenge is covering an ever-widening array of forms and doing it all simultaneously. These forms, like social media, fashion, books, music, games and movies are at the heart of where girls hangout.   Any way you define it, we know that building brands for girls means stories must have meaning in their lives beyond the screen and be able to seamlessly move into multiple experiences that feel natural and authentic, not stretched or plastic. It’s like connecting the dots in a four dimensional story matrix. A story can be  defined as the fairytale or it can be the backstory of the person telling it. It’s the Teller and the Tale. Both are relevant to our audience.  Whether playing or dreaming, girls love the who-what-when-where because they aspire to be all that and more.  Modern storytellers often find themselves needing to weave together reality and fantasy while keeping an audience willing to go either way. While transmedia storytellers must work in multiple dimensions compelling their audiences to re-engage for each part, if done right, transmedia stories can end up like good friends: always there for you, in different ways, and just in time.

 

Filed Under: Featured Posts, News Tagged With: digital playspace, experiences, girls, Girls and technology, jan bozarth, media, nena media, stories, storytelling, transmedia

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