Watch our Digital Dollhouse video featuring girls creating their own dollhouse furniture. 3D printing is becoming a consumer reality. Nena Media, however, believes that 3D printing will only catch on outside of the business sector if consumers can see the value of printing items in a natural context. What better context then in the capricious world of toys where a girl may want to create a doll chair one day and a pair of shoes the next?
As the price of printers become more attractive and the hardware becomes more user friendly, 3D printing will no longer just appeal to the “makers” and “hobbyist” set. We want to focus on creating a clear front-facing product where consumers can play with an item digitally, make a decision to either print or order the item, and then continue to play. Rather than making items for existing 3D model catalogs, we see 3D printing as part of our play experience combining the instant gratification of online gaming with the physicality of real world toys.